Thursday, 5 February 2015

Easy to Spot Red Flags

  • Header slogan is “Why trust a geek when you can hire a professional?!!!!” That statement speaks on it’s own.
  • When I forget to add the www to their website address I received “The page cannot be displayed.” Remember in the bullet above they are professionals and not geeks. I think they need to hire a few geeks.
  • When I do reach the home page I’m greeted by a very fuzzy image of a laptop with a disk drive.  The fuzzy image is bad enough, but the image screams 1995. I swear I used a similar image on my very first website over a decade ago. My Macbook Pro doesn’t even have a have a disk drive since Apple pushes all software through downloads.
  • The copyright in the footer is dated 2010. Yes folks, that is three years ago.
  • The website consists of less than ten pages.
  • The support page has a lovely under construction warning (I mean a big yellow warning image) on it.
  • None of the pages have a meta description or really any SEO for that matter.
  • There is not one keyword focused page on the entire website.
  • There are no alt attributes for the images.
  • The header’s logo does not link back to the home page.
  • The website is using depreciated HTML elements.
  • There is no conversion form.
  • There is no favicon.
  • There is no mention of social media or a blog anywhere.
I could go on, but I’ll stop because I think you get the point.  I could have stopped at the slogan, but I thought the rest was entertaining.

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